We bring together the disciplines of marketing and IT to create a branded customer experience throughout the customer life cycle and beyond – no matter if it starts on a Website, at a flagship store, or as a phone call to a customer interaction center.

CRM Factory plans and builds IT systems enabling clients to communicate at all customer touch points with their target groups. This includes customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence (BI) projects of all kinds. CRM Factory has created and brought to market integrated solutions for call centers, opinion mining, and dealer management.

About Maude Dai

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So far Maude Dai has created 2 blog entries.

AI and Machine Learning, Beyond the Buzzwords What’s in for Retail Business


Edison Leon on October 12th, 2017 Intro MCON data team got the opportunity to assist to Big Data & Analytics Innovation Summit Shanghai 2017 held in Shanghai on 6th and 7th of September and organized by Innovation Enterprise. Among the highlights of the conference was Mobike showing the impact they are causing in the way citizens commute daily and how they manage the huge amount of data they collect from the trips and how they use it to increase the operation’s efficiency; Airbnb sharing about how they use data to make decisions at scale; ZF displaying its outstanding implementations [...]

Adapt or Perish: Data Science Trends for Automotive Industry


Gareth Kennedy on September 19th, 2017 MCON attended the Big Data & Analytics Innovation Summit in Shanghai on September 6th & 7th, 2017 and found that there are two broad trends that will determine the future of the automotive industry, both in China and globally. As Esteban Remecz (Chief Information Officer, Asia Pacific, ZF) remarked companies must now adapt or perish. Automotive Market Trends For the past decades we have been in a golden era of selling vehicles in China requiring minimal effort of the part of dealerships. Even the global financial crisis did not completely dampen the mood in China, while [...]

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