We are CRM FACTORY

We bring together the disciplines of marketing and IT to create a branded customer experience throughout the customer life cycle and beyond – no matter if it starts on a Website, at a flagship store, or as a phone call to a customer interaction center.

CRM Factory plans and builds IT systems enabling clients to communicate at all customer touch points with their target groups. This includes customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence (BI) projects of all kinds. CRM Factory has created and brought to market integrated solutions for call centers, opinion mining, and dealer management.

Customer Relationship Management

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Customer Relationship Management 2017-03-17T17:00:42+00:00

What is Customer Relationship Management?

Simply stated, customer relationship management is an information industry term for methodologies, processes and software that help an enterprise manage customer relationships in an organized way.

Most CRM solutions help a company to flag and convert potential customers, so-called leads, into loyal customers and maintain the ones that they currently have. To accomplish this, they provide an organization’s employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.

The entire process behind the customer relationship management is developing a software that can help streamline the customer service process so that sales and marketing can be focused on the individuals that are most likely to actually become customers, and not just selecting people by location or at random. It will also help the marketing and sales teams follow-up with the customers when it would be time to re-order or check-in on the services in order for the client to feel like they are being well taken care of by the company.

Despite the recent uncertainty of the economy, most corporations see CRM solutions as a necessary tool for survival.

CRM Factory’s view on CRM systems and processes

CRM Factory has extensive customer relationship management (CRM) system consulting experience in the automotive and finance industries, with deep technical experience in Goldmine and Microsoft Dynamics CRM platforms.

CRM

Despite having deep technology knowledge in certain CRM technologies, CRM Factory adopts a neutral approach towards different technology platforms. This is because we see CRM not as a single product but as a vision of continually improving the relationship with your customer.