What is Customer Relationship Management?
Simply stated, customer relationship management is an information industry term for methodologies, processes and software that help an enterprise manage customer relationships in an organized way.
Most CRM solutions help a company to flag and convert potential customers, so-called leads, into loyal customers and maintain the ones that they currently have. To accomplish this, they provide an organization’s employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.
The entire process behind the customer relationship management is developing a software that can help streamline the customer service process so that sales and marketing can be focused on the individuals that are most likely to actually become customers, and not just selecting people by location or at random. It will also help the marketing and sales teams follow-up with the customers when it would be time to re-order or check-in on the services in order for the client to feel like they are being well taken care of by the company.
Despite the recent uncertainty of the economy, most corporations see CRM solutions as a necessary tool for survival.